Published on July 13, 2020
Of all of life’s great ironies—traffic jams when you’re already late, “No Smoking” signs on your cigarette break, et cetera—perhaps the greatest is this: Sunlight is essential to humankind’s very existence, and yet consumers spend nearly $400 million a year shielding themselves from it. Yes, I’m talking about sunscreen, and no, it’s not a simple subject to cover.
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